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Privacy policy

Last Updated: June 13, 2026
This website is operated by Best of Beauty Ltd, trading as Bare Face Beauty ("we", "us", or "our"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from barefacebeauty.shop (the "Services") or otherwise communicate with us. For the purposes of applicable data protection laws (including the UK GDPR), Best of Beauty Ltd is the data controller of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand the collection, use, and disclosure of your information as described in this policy.
1. Personal Information We Collect or Process
We collect information that identifies or can reasonably be linked to you. We process the following categories of personal information depending on how you interact with our Services:
  • Contact Details: Your name, billing address, shipping address, phone number, and email address.
  • Financial Information: Credit card, debit card, or other payment account information, transaction details, and payment confirmations processed securely via our checkout.
  • Account Information: Your username, password, security questions, and saved preferences.
  • Transaction Information: Items you view, place in your cart, add to your wishlist, purchase, return, or cancel.
  • Communications: Any details or files you include when communicating with us via email or live customer support chat.
  • Device & Usage Information: Your IP address, device identifiers, browser type, network connection, and data regarding how and when you navigate our website.
2. How We Collect Your Personal Information
We obtain your personal information from the following sources:
  • Directly from you:


    When you create an account, complete a purchase, or message our team.
  • Automatically via Cookies: Through standard website tracking, pixels, cookies, and automated device logs as you browse our store.
  • From Service Providers: From our e-commerce infrastructure (Shopify) and integrated payment or shipping gateways.
3. How We Use Your Personal Information
We process your personal information to fulfill our commitments to you and run our business safely:
  • Providing the Services: To process payments, fulfill and ship orders, handle returns, and manage your account.
  • Security & Fraud Prevention: To secure our storefront, authenticate user accounts, and monitor for fraudulent or malicious transaction activity.
  • Customer Communication: To provide immediate customer service responses and order tracking updates.
  • Marketing & Advertising: To send you promotional newsletters or display relevant product advertisements based on your browsing preferences, where permitted by law.
4. How We Disclose Personal Information
We may share your personal information with trusted third parties to execute your orders and maintain our platform:
  • With Shopify, our core e-commerce hosting provider.
  • With Payment Processors and Couriers (such as Royal Mail or Evri) to collect funds and deliver your parcels.
  • With data analytics and marketing partners to optimize our digital store experience.
  • To comply with valid legal obligations, law enforcement requests, or to defend our legal rights.
5. Relationship with Shopify & Data Transfers
Our store is hosted on Shopify Inc. Shopify processes your personal information to provide a secure checkout and stable platform. Your data may be securely transmitted and stored outside of the United Kingdom or the EEA (including to the United States) by Shopify and its integrated subprocessors to facilitate global transactional operations, protected by legal standard contractual clauses.
6. Your Rights and Choices (UK & GDPR compliance)
Depending on your residency, you have explicit rights regarding your personal data, including the right to request access to, correction of, restriction of, or deletion of the personal information we hold about you. To exercise any of these rights, please contact us using the details below.
7. Contact Information
If you have questions about our privacy practices, wish to make a complaint, or want to exercise your data protection rights, please contact our Data Compliance Officer at:
  • Email: sales@barefacebeauty.shop
  • Physical Trading Address: Bare Face Beauty, 31 Westbere Drive, Stanmore, Middlesex, HA7 4RF, United Kingdom.
  • Registered Head Office: Best of Beauty Ltd, 86-90 Paul Street, London, EC2A 4NE, United Kingdom.