Natura...From the Amazon to Your Skin
"Putting Safety First
We use only safe ingredients according to the most current criteria of international science.
We replace controversial ingredients when evidence of environmental or human health hazards emerges, even though this is not a legal requirement.
To ensure the safety of our formulas we have developed super advanced alternative methods such as 3D Skin."
And...they have been travelling down this road long before it became trendy! Launched in 1969 by founder Luiz Seabra, Natura and opened its first in store in the traditional Oscar Freire shopping street in São Paulo!
Natural and Renewable Ingredients:
Natura continues to say about it's heritage...
"In 1975, six years after our launch, we adopted a policy of prioritizing plant-based ingredients. In addition to concerns about using renewable source raw materials, the decision was based on the conduct of restricting the use of animal ingredients.
Our products are made primarily with natural ingredients, renewable and from the Amazon socio-biodiversity, which are then combined with the best of cosmetic technology to maximize product performance and benefits.
By prioritizing natural ingredients in our formulas, we are seeking not only your well-being, but the well-being of the planet. Plant-based ingredients are renewable, unlike the mineral-based ones - which come the petrochemical substances and are still massively used by the cosmetics industry.
Brazilian biodiversity provides incredible assets for the composition of moisturizing products, and Natura Ekos has developed products that deliver scientifically proven benefits from Amazonian bioactives, promoting consumers' connection with nature."
So why are the star Hero ingredients so special and what can they do for us?
Learn about the ingredients that make Natura products so unique:
The seeds of the Castanheira tree produce an oil rich in omega-6 and omega-9 that deeply nourishes the skin, stimulating the production of proteins to the deepest layers. Products with Castanha deeply nourish and moisturize the skin, improving elasticity and firmness, with creamy and velvety texture.
Ucuuba seeds produce a light butter with ultra-repairing skin properties. With dry touch, it promotes deep repair and stimulates the production of collagen and elastin, key components of the skin's structure.
Rich in limonoids and terpenes, andiroba recovers the skin and balances its defense mechanisms, making it perfect for delicate and restoring massages. The Andiroba oil is well-known by native communities for its therapeutic and muscle soothing power.
Soothing Maracujá oil is rich in omega 6 and has emollient properties that help maintain skin moisturization. It adds a light, pleasing texture to body care products and its restorative fragrance is extremely distinctive.
The Patauá seeds produce an oil rich in omega-9 and fatty acids. It strengthens the internal structure of the hair fiber, leaving hair soft and shiny. It also nourishes and soothes the scalp and helps restore damaged ends and hair’s natural sheen.
Murumuru butter strong moisturizing power helps reconstruct hair health. It fills the deepest layers of hair and aligns the hair cuticles with fatty acids, restoring the natural elasticity of the hair, and promoting a sensation of softness and deep hydration.
Açaí is a symbol of energy and vitality for the local Amazonian communities. This super-berry feeds your skin with a potent blend of antioxidants and vitamins that revitalize the skin and make it look healthy.
Now .... NEW!..
Tucumã is a powerful bioactive for the skin, for the communities that harvest it, and for the forest.
For the body, it stimulates the natural production of hyaluronic acid, acting against the signs of skin aging.
For the women who harvest it, it regenerates their self-esteem and empowers them, providing them with an income and enabling them to become more autonomous and independent.
For the Amazon, Tucumã grows back even after fires, regenerating the forest, its soil, and the lives that depend on it, including the Amazon wildlife. We call Ekos Tukumã the Phoenix of the forest.
Discover Natura Ekos Tukumã, a line of regenerative and anti-signs of aging biocosmetics that take care of your body and the Amazon.
The EKOS ranges each feature one of these Hero ingredients...choose yours in our Natura Collection today...
Keeping it Natural...